Author: Chris Davison

Thought leadership

Chromecast vs Hawkr Player


There are many options for digital signage players on the market. Many of them are built by combining digital signage player software into off-the-shelf devices such as the Google Chromecast. This may seem like a good idea and it is certainly easier for the digital signage company in question, however is it the best solution

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Thought leadership

The resurgence of the digital out of home industry


For years now, online, mobile and social ad campaigns have been the priority for media buyers, ousting digital out of home (DOOH) ad spend, resulting in a reduction in the digital out of home investment.  This trend is now reversing. Although technology has improved within the industry, the key factor that has changed is the

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Case Studies, Thought leadership

4 ways Hawkr customers have used digital signage to improve their business


Corporate and office staff communications – Shell Centre London Shell wanted a more intuitive system for uploading staff communications including events, important brand messaging and company ethics and policies, health and safety announcements, catering offers and staff recognitions. Combined communications using the coffee machine media screens and also large screens installed in their refreshment hub

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Thought leadership

Digital signage – it doesn’t just save time, it can save you money too


It’s not just about convenience and being able to reach your audience with amazing attention-grabbing static and animated media content.….digital signage saves you money on traditional print advertising and clumsy USB media sticks. Here’s how. Save money on printed literature and manual notice/information board updates – staff information boards and visitor boards can look untidy

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Thought leadership

Everything you need to know about digital signage


Digital signage is being used more and more in everyone’s day to day lives. People are exposed to some sort of digital signage daily. It’s the new way to display information or promote businesses and products because, when installed correctly, digital signage can be updated in real-time, without physically having to be in the sign

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Thought leadership

Why we started Hawkr


Digital signage should make it easy to communicate with people in a consistent and convenient manner. For too long digital signage has been suffering due to three main reasons:   Difficult to use – companies have over complicated their systems for the non-technical user, resulting in irregular usage and under utilisation. Expensive and unscalable –

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